"If someone tells you they're impecunious, what do they actually mean?"

I'd like to write about a topic that is perhaps of considerable interest to you: You.
And you may find it interesting, particularly if you’re impecunious, like Niagara Falls — which is one impecunious town. Sometimes I am at a loss to understand its impecuniousness.
1000 dollar bill - Frank Parlato Jr.

President Cleveland hailed from Buffalo/Niagara Falls. He is on the largest U.S. bill. Make our former president proud by collecting a number of his likenesses this summer season at One Niagara.

Consider: 20 million people visit each year. As a small city, it’s a grand achiever: first tourist destination in the Western world; first place to demonstrate hydroelectric power for the masses; first place to develop a state park — now the most visited in the USA; first place to give up its lucrative power and tourism to its state government so all profits could be sent to New York City, leaving Niagara Falls somewhat foolishly impecunious.
The first place in the history of the world to get 20 million tourists a year, laden with money in their pockets, yet became a ghost town — across the river from a boom town. Twenty million each year, and Niagara Falls and its residents are stupefyingly impecunious.
However, the topic is not Niagara Falls but, more or less, you. “You need or would like to make more money!”