First we’re Appalachia. Now this.

New York’s attorney general and leading candidate for governor got some, well, bad press this week in the state’s largest newspaper.

The New York Times on Saturday ran a story that pointed out the fact that Eliot Spitzer’s breathless campaign television commercials feature Canada’s Horseshoe Falls while an announcer asks viewers “Remember New York? The New York that all roads led to?”

Reporter Jennifer Medina asked One Niagara owner Frank Parlato, what he thought: “One side of the falls is rich – that’s the Ontario side,” Parlato said. ‘The other side is dead broke. … Perhaps it’s a symbol – trying to portend that someday we’ll look as good as Canada.”

The Spitzer campaign doesn’t plan to pull the ads.

“We felt it was important to include upstate images in the ad,” said campaign spokeswoman Christine Anderson.